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'Sustainable Matcha' Grown via Solar Sharing Goes Global — 'No Reason Not To Do It' Given the Compatibility; What Is the 'Added Value' Overseas Buyers Are Flocking For? (Asahi Shimbun SDGs ACTION!)

Matcha grown under solar-sharing panels is pitched as 'sustainable' added value, drawing a rush of overseas buyers.

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What they said
“sustainable matcha”
サステナブルな抹茶
“there's no reason not to do it”
やらない理由がない
📍 National MatchaGrowing & HarvestMarket & Trade
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