News article
Sweets Evoking Kyoto-Uji's Rainy Season Debut! Itohkyuemon Launches 'Uji Matcha × Hydrangea Festival 2026'
Itohkyuemon kicks off its 2026 Uji Matcha × Hydrangea Festival with rainy-season-themed Kyoto-Uji sweets.
梅雨の京都・宇治をイメージしたスイーツが登場！伊藤久右衛門、「宇治抹茶×紫陽花まつり2026」開 - RBB TODAY
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The numbers
Hydrangea Parfait anniversary: 14年目
Matcha Parfait Ice Bar cumulative sales: 累計100万本
Hydrangea Parfait price (single): ¥1,390
Matcha Parfait Ice Bar hydrangea variant price: ¥740
What they said
“Sweets evoking rainy-season Kyoto-Uji make their debut”
梅雨の京都・宇治をイメージしたスイーツが登場
“Itohkyuemon opens 'Uji Matcha × Hydrangea Festival 2026'”
伊藤久右衛門、「宇治抹茶×紫陽花まつり2026」開
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