News article
Matcha Prices Soar, Everyday Japanese Tea Also in a Pinch — Global Boom's Impact Reaches Toyama
The global matcha boom is driving prices higher, putting even everyday Japanese tea in a pinch as the surge reaches Toyama.
抹茶高騰 身近な日本茶もピンチ 世界的ブームの影響が富山にも（2026年5月27日掲載）｜KNB NEWS NNN - 日テレNEWS NNN
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About this article
What they said
“Matcha prices soar, and everyday Japanese tea is in a pinch too”
抹茶高騰 身近な日本茶もピンチ
“The impact of the global boom is reaching Toyama as well”
世界的ブームの影響が富山にも
The numbers
Green tea exports including matcha: 1万トン
Matcha wholesale price increase: 2倍以上
Kagoshima autumn-harvest tea trading price increase: 5倍以上
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