News article

Suruga Noon Tea: Four Featured Shops Offer Matcha Sweets and Whisking Experience

Shizuoka Prefecture's Suruga Noon Tea pairing event launches November 1, 2026, expanding to 34 participating venues—the largest lineup yet. The four-year-old program pairs two or more Shizuoka teas with sweets to highlight each tea's distinct flavor and aroma. Featured venues offer seven-variety matcha sweets sets and hands-on matcha whisking experiences, running through February 28, 2027.

テレビ静岡NEWS · 2026-10-23

「するがヌーン茶」おすすめ4店抹茶スイーツ7種や自分で点てる抹茶体験も（テレビ静岡NEWS） - Yahoo!ニュース

Suruga Noon Tea: Four Featured Shops Offer Matcha Sweets and Whisking Experience — Photograph: テレビ静岡NEWS

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Key points

Suruga Noon Tea grows to 34 shops in year four (up 5 venues from prior year); runs Nov 1, 2026–Feb 28, 2027.
Event pairs two or more Shizuoka teas with sweets to showcase terroir and taste differences across tea types.
Participating venues include tea farmers, processing merchants, and cafés; offerings include matcha sweets sets and cons…
Suruga region (central Shizuoka) is a major tea-growing area; prefecture produces ~40% of Japan's tea nationally.

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The numbers

Participating venues: 34 stores Matcha sweets varieties featured: 7種類 Japan's tea production from Shizuoka: 4割近く

What they said

“Suruga Noon Tea is an afternoon tea program that pairs two or more Shizuoka teas with sweets to showcase the distinct taste and aroma of each tea leaf.”

「するがヌーン茶」は、2種類以上の静岡茶とスイーツを組み合わせ、茶葉ごとの味や香りを楽しむアフタヌーンティー企画。