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nana's green tea launches THIS IS MATCHA takeout stand; flagship Kyoto Yodobashi location opens early December
nana's green tea, marking its 25th anniversary, is opening THIS IS MATCHA, a takeout-only tea stand concept anchored by matcha from Yamashiro Koyamaen, a heritage Uji tea merchant founded in 1861. The flagship store opens at Kyoto Yodobashi in early December 2026. The new format aims to present matcha's authentic character as an everyday drink, leveraging a quarter-century of blending expertise with the longtime Uji supplier.
nana's green tea、新業態ティースタンド「THIS IS MATCHA」を始動。1号店「京都ヨドバシ店」を12月初旬にオープン
Key points
- nana's green tea launches THIS IS MATCHA, a takeout-only tea stand concept debuting at Kyoto Yodobashi in early December…
- Yamashiro Koyamaen, a heritage Uji tea merchant since 1861, supplies the proprietary matcha blend developed over 25 year…
- Koyamaen retains its own tea gardens and handles cultivation through stone milling in-house—a rare practice in the Uji d…
- nana's green tea operates globally as the largest matcha and Japanese tea café brand, partnering with tea producers acro…
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About this article
The numbers
nana's green tea founding year: 2001
Yamashiro Koyamaen founding year: 1861
Years of nana's green tea collaboration with Yamashiro Koyamaen: 25
What they said
“While interest in matcha is growing at home and abroad, its essential appeal is becoming harder to communicate. That is why we face anew the question 'what is matcha?' and want to deliver a daily cup that lets people feel what matcha truly is.”
抹茶への関心が国内外で高まる一方、本質的な魅力が伝わりにくくなっています。だからこそ、あらためて「抹茶とは何か」と向き合い、「これぞ抹茶」を感じる味わいを日常の中で気軽に楽しめる一杯として届けたい。
“Since its founding, nana's green tea has used an original matcha blend developed together with Yamashiro Koyamaen in its drinks.”
nana's green teaでは創業期より、山政小山園とともにブレンドしたオリジナルの抹茶をドリンクに使用してきました。
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