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MATCHAMON, Japan-based global matcha brand, opens new Kawagoe location
MATCHAMON, a Japan-based matcha brand emphasizing single-origin tencha and production transparency, will open a limited-time pop-up at Kawagoe during the Kawagoe Festival (October 17–18, 2026), followed by a permanent flagship store on October 31, 2026. The brand positions itself as a 'third wave' matcha concept, sourcing organic matcha directly from primary producers and emphasizing cultivar, origin, and production background. The Kawagoe location aims to introduce contempor…
【MATCHAMON】日本発のグローバル抹茶ブランド「MATCHAMON」、川越に新店舗をオープン
Key points
- MATCHAMON pop-up runs October 17–18, 2026 during Kawagoe Festival; permanent store opens October 31, 2026.
- Brand sources only Japanese-certified organic matcha through direct partnership with primary producers.
- Menu focuses on single-origin matcha and seasonal drinks; emphasizes flavor pairings that highlight matcha's inherent co…
- Franchise recruitment now underway domestically and internationally; seeking partners aligned with tea industry developm…
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What they said
“We champion the 'third wave of matcha,' positioning matcha not merely as a flavor but as a culture to be enjoyed, offering matcha that reflects attention to origin, cultivar, and production background.”
抹茶を単なるフレーバーではなく、一つの文化として楽しむ「抹茶のサードウェーブ」を掲げ、産地・品種・生産背景にこだわった抹茶を提供しています。
“Amid the rush of daily life, the time spent preparing a single bowl of matcha becomes a moment to settle the mind.”
忙しい毎日の中で、抹茶を一杯点てる時間が、少しだけ心を整える時間になる。
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