News article

Matcha café chain raises prices amid global demand surge; matcha latte up ¥90

Nana's Green Tea has raised prices on matcha drinks and desserts, with matcha lattes climbing ¥90 and sweets up ¥30–¥140, citing a steep rise in matcha raw-material costs driven by worldwide demand. The chain says sourcing premium blended matcha for its canned latte has become extremely difficult; those will now be sold only in select locations. The company framed the increases as necessary to maintain product quality.

Minami-Nippon Shimbun — Tea / Kagoshima · 2026-10-14

抹茶の価格「大幅に上昇」、カフェ「nana’s green tea」値上げを発表世界的な需要の高まり - 南日本新聞

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Key points

Matcha latte (M) price: ¥620 → ¥710; green tea (M): ¥620 → ¥690
Desserts and parfaits rising ¥30–¥140; canned matcha latte ¥2400 → ¥2900
Matcha raw-material sourcing described as 'extremely difficult'; canned product moving to limited availability
Global matcha demand cited as driver of raw-material cost increases

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The numbers

Matcha latte (M) price increase: ¥620 → ¥710 Matcha green tea (M) price increase: ¥620 → ¥690 Sweets & parfait price increase range: ¥30–¥140 Matcha latte can price increase: ¥2400 → ¥2900

What they said