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Itō Kyūemon Launches New Year Confection Box with Nine Wagashi in Five Uji Tea Fillings

Kyoto tea merchant Itō Kyūemon is selling a boxed New Year confection (京菓子おせち) containing nine auspicious wagashi, each filled with one of five Uji tea varieties—matcha, gyokuro, genmaicha, sencha, and hojicha. Priced at ¥8,999 with free shipping, reservations open 1 October 2026. Each wagashi pairs a specific tea filling to its symbolic design:松の白雪 (white snow pine) uses matcha, 丹頂 (red-crowned crane) uses hojicha, and others pair tea to their motif.

Itō Kyūemon Launches New Year Confection Box with Nine Wagashi in Five Uji Tea Fillings
Photograph: Google News — Uji / Kyoto
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Key points
  • Nine auspicious wagashi in one box, each filled with a different Uji tea variety (matcha, gyokuro, genmaicha, sencha, ho…
  • Price ¥8,999 with free shipping; reservations open 1 October 2026
  • Each wagashi paired intentionally: e.g.松の白雪 with matcha 餡, 丹頂 with hojicha 餡
  • Limited-edition designs include imperial poetry theme (勅題菓) and zodiac motif (丁未)

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About this article

The numbers
Price: ¥8,999 Number of wagashi in box: 9種 Uji tea varieties used: 5種
What they said
“The fillings use five varieties of Uji tea—matcha, gyokuro, genmaicha, sencha, and hojicha—crafted with the ingenuity of a tea merchant.”
餡は抹茶・玉露・玄米茶・煎茶・ほうじ茶の5種の宇治茶を使い、お茶屋ならではの工夫を凝らしています。
“Each confection pairs a different tea: young bamboo with gyokuro, red-crowned crane with hojicha, winter peony with sencha, gourd with genmaicha, and white snow pine with matcha.”
若竹は玉露餡、丹頂はほうじ茶餡、寒牡丹は煎茶餡、瓢箪は玄米茶餡、松の白雪は抹茶餡と、菓子ごとに茶の種類が異なります。
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