News article
Meiji Discontinues Matcha Super Cup Ice Cream Due to Global Matcha Supply Shortage
Meiji discontinued its popular Super Cup matcha ice cream in February 2026, though the company initially listed August 2026 on its website—a discrepancy the firm later corrected. The decision stems from global demand for matcha raw material outpacing supply, forcing Meiji to prioritize stable production of core products. The matcha variant had become a standard flavor since its launch but fell victim to the worldwide matcha boom straining ingredient availability.
『スーパーカップ抹茶』はすでに製造終了していた！明治が明かした終売理由と「まさかのミス」（週刊女性PRIME） - Yahoo!ニュース
Key points
- Super Cup matcha (200 ml) manufactured until February 2026; discontinued without advance press notice
- Meiji cites insufficient matcha raw-material supply amid global demand surge as reason for discontinuation
- Company updates product pages only; does not issue press releases for individual product discontinuations
- Global matcha boom creating ingredient-supply pressure on mainstream consumer ice-cream brands
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About this article
What they said
“Amid rising global demand for matcha raw material, supply shortage was a possibility. Given this, we prioritized stable product supply and made the decision to discontinue.”
抹茶原料の世界的な需要の高まりを受け、抹茶原料の供給が不足する可能性がありました。そうしたなかで、商品の安定供給を重視した結果、終売の判断をいたしました
“We do not issue announcements to the press regarding the discontinuation of individual products.”
当社はひとつひとつの商品の販売終了に関して、報道機関の皆さまに発表をしておりません
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