News article
Meiji Super Cup Matcha ice cream production discontinued
Meiji has ended production of its popular Super Cup Matcha ice cream. A Yahoo News poll of 250 voters found 73.6% attributed the discontinuation to rising raw-material and logistics costs, while smaller shares cited shifts in purchasing patterns, product reformulation, flavor renewal, or other factors.
「スーパーカップ抹茶」の製造終了で、最も気になることは何ですか？ - Yahoo!ニュース
Key points
- Meiji Super Cup Matcha ice cream production has ended.
- Rising input and logistics costs cited by 73.6% of poll respondents as likely cause.
- Minor share of voters pointed to changing consumer demand and possible product restructuring.
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The numbers
poll respondents citing cost pressures: 73.6%
poll respondents citing other/unknown factors: 11.6%
poll respondents citing demand shifts: 6.4%
total poll votes: 250
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