Matcha Wire

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Chotto Matcha expands B2B matcha experiences across Japan and Philippines, partnering with Burberry, PUMA, and others

Chotto Matcha, operating five locations across Japan and the Philippines, is launching a full B2B matcha-experience service for corporate and luxury brands. Rather than simple beverage catering, the company designs custom matcha moments—live whisking, bespoke drink development, and immersive workshops—tailored to brand identity and event purpose. In September 2026 alone, the company executed four major collaborations with Burberry, Banana Republic, CRONOS, and PUMA, blending…

PR TIMES — Matcha ·

2週間でBurberry、PUMAなど4ブランドと実施。Chotto Matcha、企業向け「MATCHA EXPERIENCE」を日本・フィリピンで本格展開

Chotto Matcha expands B2B matcha experiences across Japan and Philippines, partnering with Burberry, PUMA, and others
Photograph: PR TIMES — Matcha
Original ↗
Key points
  • Chotto Matcha rolled out four premium brand collaborations in two weeks (September 2026): Burberry VIP event in Manila,…
  • Service model centers on bespoke design: live matcha whisking, custom drink formulation, branded cups, and immersive wor…
  • Sectors engaged span luxury fashion, athletic wear, fitness, and wellness; prior collaborations include Alo wellness bra…
  • Operating hubs in Japan and Philippines enable dual-market event execution and cross-border brand experiences.
  • Positioning frames matcha as cultural entry point into fashion, sports, art, and luxury sectors previously with limited…

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About this article

The numbers
Store locations: 5
What they said
“Using matcha as an entry point, we will create new encounters with Japan in sectors—fashion, sports, wellness, art, luxury—that have historically had limited touchpoints with Japanese culture.”
抹茶を入り口に、ファッション、スポーツ、ウェルネス、アート、ラグジュアリーなど、これまで日本文化との接点が少なかった領域にも、新しい「日本との出会い」をつくっていきます。
“We plan and deliver brand experiences through matcha itself—live whisking tailored to brand vision and event purpose, bespoke drink development, matcha bars, brand launches, VIP events, running events, and participatory matcha workshops.”
ブランドの世界観やイベントの目的に合わせ、その場で一杯ずつ抹茶を点てるライブケータリング、オリジナルドリンクの開発、抹茶ブース、ブランドローンチ、VIPイベント、ランニングイベント、参加型の抹茶ワークショップなど、「抹茶を通じたブランド体験」そのものを企画・提供しています。
📍 National📍 Overseas Market & TradeCulture & Travel
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