News article
Meiji Essel Super Cup Matcha ice cream discontinued August 2026 after 24-year run
Meiji announced the discontinuation of its Essel Super Cup Matcha 200ml ice cream in August 2026, ending a 24-year product line that debuted in 2002. The matcha flavor was one of few traditional Japanese offerings in the Super Cup range and remained in continuous distribution through periodic reformulations. A separately launched café au lait variant from July 2025 will also be discontinued in August 2026.
「明治 エッセル スーパーカップ 抹茶 200ml」2026年8月に製造終了。2002年に初登場した人気商品、24年の歴史に幕を下ろす - 電ファミニコゲーマー
Key points
- Meiji Essel Super Cup Matcha 200ml production ends August 2026 after debut in 2002
- Matcha flavor was rare traditional Japanese offering in mainstream ice cream lineup
- Meiji also discontinuing Café Latte & Cookie variant launched July 2025
- Mini matcha variant (80ml × 2 × 3) remains available while stock lasts
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About this article
The numbers
Product launch year: 2002
Time in market: 24 years
Discontinuation date: August 2026
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