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Marukyu Koyamaen launches matcha terrine ice cream with Yame tencha and gyokuro

Marukyu Koyamaen released "Aisemanju Dessert Matcha Terrine" nationwide on 28 September 2026 at ¥248 per unit. The ice cream layers Fukuoka Yame matcha, a gyokuro sauce, and white bean paste, positioning it as a premium adult dessert that balances bitterness and sweetness. The product extends the Dessert sub-line, which applies Western confectionery concepts to the brand's signature plum-shaped format.

Marukyu Koyamaen launches matcha terrine ice cream with Yame tencha and gyokuro
Photograph: Google News — Matcha / Tea Industry
Original ↗
Key points
  • Marukyu Koyamaen (丸永製菓) expanded Aisemanju Dessert line with matcha-and-gyokuro ice cream, nationwide launch 28 Sept 202…
  • Fukuoka Yame matcha and Yame gyokuro used; gyokuro sauce layered beneath matcha ice and white bean paste filling.
  • Retail price ¥248 (tax incl.); 85 ml unit, 210 kcal, classified as ice milk (7.0% milk solids, 3.0% milk fat).
  • Dessert sub-line repositions Western pastry concepts (Napoleon, cannelé, florentine) in plum-shaped mold; matcha terrine…

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About this article

The numbers
Retail price: ¥248 (tax incl.) Content volume: 85ml Milk solids content: 7.0% Milk fat content: 3.0%
What they said
“The layered composition of sweetness, umami, and bitterness gave the impression of an indulgent ice cream designed for adults.”
甘み・旨味・苦味が層になって押し寄せてくる構成は、まさに大人のためのご褒美アイスといった印象でした。
📍 Kyushu (other)📍 National Market & Trade
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