News article
Matcha boom accelerates: the unstoppable power of GREEN
A serialized column on halal business and Islamic markets reports on the ongoing matcha boom overseas, framing it as part of broader global interest in Japanese green products. The piece is the ninth installment in a series by Sakuma Tomohiro, representative director, published in NNA Compassar, an Asian economic and cultural news magazine. No specific market data, price moves, or supply figures are provided.
【第9回：ハラルビジネスよもやま話 】抹茶ブームさらに激アツ GREENの力が止まらない【連載記事】 - ZDNET Japan
Key points
- Overseas matcha demand remains strong and is continuing to grow
- Column focuses on matcha appeal within Islamic/halal consumer markets
- Part of broader global interest in Japanese green products and culture
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