News article
Aseed Group launches vending-machine matcha latte using Shizuoka tencha
Aseed Group will begin selling a matcha latte through vending machines on October 6, using Shizuoka-grown Tenkū no Matcha. The product was developed from field staff input seeking a distinctive vending offering that combines Japanese ingredients with dessert-like richness. The formula uses generous amounts of matcha and milk to preserve the matcha's presence while delivering balanced, concentrated flavor.
現場の声をカタチに！アシードグループ自動販売機専用商品～抹茶の上品な香りと旨み、ミルクのコクを楽しむ“ちょっと贅沢な和のラテ”～静岡県産「天空の抹茶(R)」使用 抹茶ラテ１０月６日 新発売 - アットエス
Key points
- Vending-machine-exclusive matcha latte launching October 6 using Shizuoka Tenkū no Matcha.
- Product developed from frontline vending operator feedback seeking a differentiated offering.
- Formulation emphasizes dense concentration and sweetness to compete with canned coffee in break-time consumption.
- Tenkū no Matcha sourced from shade-grown tencha in Shizuoka mountain regions; registered trademark of Oyanaizu Seiichi S…
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