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P.Seven Tea Fragrance launches world's first Japan-Taiwan tea perfume series in collaboration with Fukujuen

Taiwan fragrance brand P.Seven and Kyoto's 230-year-old tea house Fukujuen's CHA Research Centre have co-developed the Gōcha series, blending Japanese and Taiwanese tea cultures through scent. Three fragrances—Yūka (gyokuro and biluochun), Rin'ka (matcha and jin xuan oolong), and Wa'ka (hojicha and oolong)—incorporate tea-leaf extract from Fukujuen's green tea. The line launches at Isetan Shinjuku's Salon de Parfum on 7 October 2026, with full national release planned for 25…

PR TIMES — Japanese Tea ·

【P.Seven茶香水】元祖台湾茶香水ブランドが手がける、世界初「日本茶×台湾茶」の香水「合茶シリーズ」を発表｜10月7日より伊勢丹新宿店にて開催のサロンドパルファンで先行発売

P.Seven Tea Fragrance launches world's first Japan-Taiwan tea perfume series in collaboration with Fukujuen
Photograph: PR TIMES — Japanese Tea
Original ↗
Key points
  • Three new fragrances blend specific Japanese tea varieties (gyokuro, matcha, hojicha) with Taiwanese counterparts (biluo…
  • Fukujuen green-tea extract featured as "golden drop" (黄金の一滴) in all Gōcha series fragrances
  • Debut at Isetan Shinjuku Salon de Parfum, 7–12 October 2026; nationwide retail and online launch 25 November
  • Pricing: 24,200 yen (66 mL) per fragrance; discovery set of three 3 mL samples at 10,890 yen

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The numbers
Fukujuen operational history: over 230 years Gōcha fragrance bottle size: 66mL Gōcha fragrance retail price: ¥24,200 (tax incl.) Discovery set retail price: ¥10,890 (tax incl.)
What they said
“Japanese and Taiwanese tea each embody distinct aesthetic sensibilities. Japanese tea values the time spent with a single cup, quietness, and the beauty of emptiness. Taiwanese tea celebrates human connection and the culture of enjoying each region's distinct tea character.”
日本茶と台湾茶には、それぞれ異なる美意識があります。日本茶には、一杯のお茶と向き合う時間や、静けさ、余白を大切にする美しさ。台湾茶には、人と人とのつながりや、土地ごとに異なる茶の個性を楽しむ文化があります。
“The Gōcha series does not compare or elevate one tea culture over the other, but rather aims for the two cultures to meet within fragrance through the shared language of 'tea.'”
「合茶シリーズ」は、日本茶と台湾茶を比較したり、どちらかを引き立てたりするのではなく、「茶」という共通の言葉を通して、二つの文化が香りの中で出会うことを目指しています。
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