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MATCHAMON and B-OWND Gallery Launch ART JIDATE Experience at TOFROM YAESU, Combining Contemporary Craft Vessels with Matcha Whisking
MATCHAMON, a global matcha brand, will launch ART JIDATE in October 2026 at TOFROM YAESU near Tokyo Station in partnership with B-OWND Gallery. The experience invites guests to whisk matcha in contemporary ceramic bowls by named craft artists while seated in a gallery tea room. The program costs ¥2,200 per session and operates on reservation; MATCHAMON uses single-origin Japanese matcha and offers optional milk or syrup additions.
MATCHAMON × B-OWND Gallery、「ART JIDATE」を10月より開始。現代工芸茶器作品で抹茶を点てる、新しい文化体験をTOFROM YAESUで提供
Key points
- ART JIDATE launches October 3, 2026, at TOFROM YAESU (Tokyo Station); guests whisk matcha in one-of-a-kind bowls by cont…
- Experience priced at ¥2,200 (tax included), 45-minute sessions by reservation; MATCHAMON provides original-blend matcha…
- Program repositions craft vessels from display objects to functional tools, emphasizing tactile discovery—texture, weigh…
- MATCHAMON positions itself as a third-wave matcha brand emphasizing single-origin, cultivar-specific Japanese matcha; th…
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About this article
The numbers
Experience price: ¥2,200
Session duration (peak times): 45分
Launch date: 2026October 3
What they said
“Through the small act of whisking matcha as an entry point, we aim to create opportunities for encountering Japanese craft and culture.”
抹茶を点てるという小さな体験を入口に、日本の工芸や文化に触れる機会を創出すること
“There is value that can only be known through use.”
使うことでしか分からない価値がある
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