News article
Japanese Tea Ambassadors to Host 'Kissabako' Event at Matsuya Ginza, October 25, 2026
The Japanese Tea Ambassadors Association will hold an event on October 25, 2026, at Matsuya Ginza to promote leaf-tea consumption, which has declined as matcha popularity surges domestically and overseas. The program includes matcha whisking workshops, tastings of hojicha, sencha, gyokuro, and black tea, and sessions pairing Japanese tea with topics such as mindfulness, tea kabuki, and craft beer. The event aims to deepen engagement with tea culture and create new tea enthusi…
日本茶アンバサダー協会 ／10月25日(日) 『喫茶葉去～葉茶舞い、心躍る～』松屋銀座にて開催 - pr-free.jp
Key points
- Leaf-tea consumption is declining while matcha popularity grows both in Japan and globally.
- Free matcha-whisking workshop and comparative tastings of hojicha, sencha, gyokuro, and black tea offered.
- Expert sessions combine Japanese tea with mindfulness, kabuki theater, craft beer, and tea blending.
- Event runs October 25, 2026, 11:00–16:30 at Matsuya Ginza, 8th floor; free admission, some sessions require pre-registra…
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What they said
“While matcha popularity is rising domestically and overseas, leaf-tea consumption is declining.”
抹茶人気が国内外で高まる一方、葉茶の消費は減少傾向にあります。
“We aim to make Japanese tea feel closer to everyday life through the experience of tasting, comparing, brewing it yourself, and enjoying it with others.”
「飲んでみる」「比べてみる」「自分で淹れてみる」「誰かと楽しむ」という体験を通して、日本茶をもっと身近なものとして感じてもらうことを目指しています。
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