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Shizuoka Prefecture builds tea-industry growth plan to boost profitability and exports

Shizuoka Prefecture announced a regional growth plan on the 30th with Shizuoka and Hamamatsu cities to increase value in tea through overseas demand capture and export expansion. The strategy centres on building the Shizuoka tea brand and strengthening supply capacity, with a target to raise regional producers' tea exports to 178 billion yen by 2030.

Shizuoka Shimbun — Tea ·

「稼げる茶業」へブランド構築 静岡県が地場産業成長プラン 海外需要取り込み、輸出拡大 - 静岡新聞DIGITAL

Shizuoka Prefecture builds tea-industry growth plan to boost profitability and exports
Photograph: Shizuoka Shimbun — Tea

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Key points
  • Shizuoka Prefecture launched 'profitability-focused tea industry' growth plan with Shizuoka and Hamamatsu cities
  • Export target: 178 billion yen by 2030 for regional tea producers
  • Strategy integrates brand-building, export expansion, and supply-chain strengthening
  • Responds to national regional future strategy framework

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About this article

The numbers
Target tea export value by 2030: ¥17.8 billion
What they said
“The basic strategy centres on realizing a profitable tea industry through capturing overseas demand”
「海外需要の取り込みによる稼げる茶業の実現」を基本戦略に掲げ
📍 Shizuoka Market & TradeIndustry
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