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China's Hubei province expands matcha production to support rural development

Hubei's Dawu County has become a significant matcha producer since a Japanese-backed processor established operations there in 2016, now yielding over 1,000 tonnes annually with a production value exceeding 100 million yuan. The initiative has created employment for over 3,100 farming households and raised per-unit economic output by 30% or more. Across Xianggan city, matcha output reached 1,500 tonnes last year, with the entire supply chain generating over 800 million yuan i…

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Key points
  • Hubei Hanbeiji Tea established 2016; began matcha production 2017 with imported saplings and Japanese cultivation/proces…
  • Output: over 1,000 tonnes annually; annual production value exceeds 100 million yuan; sold in 20+ Chinese cities and 10+…
  • Employment: 3,100+ farming households; each household earns ~4,000 yuan per production cycle (two cycles yearly)
  • Land conversion: 1,800+ mu (120 hectares) transformed; per-mu economic output up 30%+ versus prior tea cultivation
  • Xianggan city total: 1,500 tonnes matcha output; full supply chain value 800 million yuan (2025)

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The numbers
Matcha production, Hubei Hanbeiji Tea: 千トン以上 Annual production value, Hubei Hanbeiji Tea: 1億元 Farming households supported: 3100世帯余り Income per household per production cycle: 約4千元
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