News article
Blue Bottle Coffee launches hand-whisked Uji matcha latte nationwide from October 1
Blue Bottle Coffee will roll out a hand-whisked Uji matcha latte nationwide starting October 1, priced at ¥1,020 for hot or iced versions. The drink uses matcha from Toshoen tea shop blended from Kyoto tea leaves, whisked fresh by baristas to order. The chain also offers a retail matcha powder (¥3,460) and a matcha waffle (¥660) as part of its autumn lineup.
ブルーボトルコーヒーから、新作「手点て 宇治抹茶ラテ」が10月1日(木)より登場 - BAILA（バイラ）
Key points
- Hand-whisked Uji matcha latte launching nationwide October 1 at ¥1,020 (hot/iced)
- Matcha sourced from Toshoen tea shop, made from Kyoto-grown tea leaves
- Retail matcha powder (¥3,460) available for home preparation
- Matcha-flavored waffle (¥660) expanding from Harajuku/Kamakura to nationwide distribution
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The numbers
Hand-whisked Uji matcha latte price: ￥1020
Retail matcha powder price: ￥3460
Matcha waffle price: ￥660
What they said
“The appeal lies in the sharp umami of carefully selected young leaves and vivid green color”
若い芽を厳選した茶葉ならではのシャープな旨みと、鮮やかな緑色の美しさも魅力
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