News article
Purple Ube Emerges as the Next Global Food Trend After Matcha
The Philippine purple yam ube is expanding from domestic staple to international ingredient, with exports forecast at 306万ドル in 2025. Global demand now outpaces supply; the Philippine government has established industry coordination body United Ube PH and halted seed exports to strengthen domestic production. Major media compare ube's trajectory to matcha's rise, with cafés in South Korea and Japan already offering ube-based desserts.
紫色の甘い誘惑 フィリピンのウベ 抹茶の次？日本でもブームの予感 - 朝日新聞
Key points
- Philippine ube exports projected at 306万ドル for 2025; demand now exceeds supply
- Government halts ube seed exports and launches United Ube PH industry body to boost domestic production
- Global ube adoption mirrors matcha's earlier boom; cafés in Korea and Japan now feature ube sweets
- Ube's appeal: natural sweetness, high anthocyanin content, and strong social-media visibility across tropical markets
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About this article
The numbers
Ube export value forecast 2025: 306万ドル
What they said
“Ube is an indispensable ingredient for Filipinos”
ウベはフィリピン人にとって欠かせない食材だ
“After the matcha boom comes ube”
抹茶ブームの次はウベ
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