News article
Thailand's Advanced Matcha Market
At Thailand Coffee Fest 2026 in Bangkok, around 40 matcha brands exhibited, showcasing the market's development. Hosts surveyed over 350 matcha products on the show floor and discussed fresh milling techniques alongside traditional stone-mill demonstrations. The cohosts characterize Thailand as the world's most sophisticated matcha consumer market.
Key points
- Approximately 40 matcha brands exhibited at Thailand Coffee Fest 2026 in Bangkok
- Survey of over 350 matcha products conducted on the show floor
- Fresh milling and traditional ishi-usu stone-mill techniques demonstrated side by side
- Thailand identified as the most sophisticated matcha consumer market globally
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About this article
The numbers
matcha brands exhibited: around 40
matcha products surveyed: over 350
What they said
“the Sanko Usu One had to be pitched from a poster because the mill was stuck in air freight”
the Sanko Usu One had to be pitched from a poster because the mill was stuck in air freight
“they consider Thailand the most sophisticated matcha consumer market in the world”
they consider Thailand the most sophisticated matcha consumer market in the world
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