News article
Seven-Eleven launches roasted-tea smoothie with hojicha selected by Kitagawa Hanbei Shoten, Uji tea merchant with 40+ National Tea Competition awards
Seven-Eleven Japan will roll out a deep-roasted hojicha smoothie (¥420.12) nationwide from September 29, formulated with tea selected by Kitagawa Hanbei Shoten, a Uji tea merchant founded in 1861. The merchant and its contract growers have won the National Tea Competition's top award more than 40 times combined. The smoothie features hojicha stems carefully removed and roasted to the edge of char, delivering the tea's signature deep color and toasted aroma in drinkable form.
【セブンイレブン】スムージーに新作「ほうじ茶」が登場! 全国茶品評会40回以上受賞の京都の老舗茶問屋「北川半兵衛商店」が厳選 - マイナビニュース
Key points
- Seven-Eleven nationwide launch of hojicha smoothie priced at ¥420.12 from September 29.
- Product uses hojicha selected by Kitagawa Hanbei Shoten, a Uji merchant founded 1861.
- Merchant and contract growers have won National Tea Competition top award 40+ times combined.
- Formulation involves deep roasting to char edge and careful stem removal for flavor.
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About this article
The numbers
Smoothie retail price: ¥420.12
National Tea Competition top awards (merchant + contract growers combined): 40回以上
Kitagawa Hanbei Shoten founding year: 1861
National Tea Competition top awards (merchant alone): 11回
What they said
“The product was developed from a desire to let people easily enjoy the delicious tea of an established tea merchant.”
老舗茶問屋のお茶のおいしさを手軽に楽しんでもらいたいという想いから開発された
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