News article
Matcha brand MAMIDORI launches limited-edition dorayaki with specialty shop Ino no Me
MAMIDORI, a Kyoto matcha brand, has released a limited-edition dorayaki co-developed with dorayaki specialist Ino no Me. The product sold 1,120 units in the first two hours at a Nagoya department-store event. The dorayaki (3 pieces, ¥2,400) features Kyoto matcha sponge cake with honey notes and matcha butter filling made from a custom white bean paste formula.
蜂蜜香る抹茶生地に抹茶バター！数量限定！MAMIDORI×どらやき 亥ノメ コラボどら焼き - dtimes.jp
Key points
- MAMIDORI's first collaboration sweet: limited-edition dorayaki with specialist shop Ino no Me
- Sold 1,120 units in 2 hours at Nagoya Sakae Mitsukoshi event; queues reached 100+ customers at peak
- Kyoto matcha 100% sponge with honey notes; matcha butter filling uses custom white bean paste recipe
- ¥2,400 per 3-piece box; refrigerated shipping required separately from other MAMIDORI products
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About this article
The numbers
Dorayaki sold in first 2 hours at Nagoya event: 1120個
Dorayaki box price (3 pieces): ¥2,400
Shipping cost nationwide: ¥1,200
What they said
“MAMIDORI's mission is to increase matcha lovers in Japan. We deliver products that become a gateway to loving matcha even for those who don't eat it much.”
MAMIDORIのミッションは「日本の抹茶好きを増やすこと」。抹茶をそれほど食べない人にも、抹茶好きになるきっかけになる商品を届けます。
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