News article

Matcha sweets brand MAMIDORI launches collaboration dorayaki with specialty shop

MAMIDORI, an online matcha confectionery brand using 100% Kyoto-prefecture matcha, has begun limited-quantity sales of collaboration dorayaki with Kyoto-based dorayaki specialist Inome, whose owner supervised the recipe for MAMIDORI's flagship daifuku. At a recent Nagoya department-store event, the brand sold 1,120 units in two hours. Dorayaki is available individually (¥2,400) or bundled with three madeleine cakes (¥4,400), with shipments scheduled for October 1, 8, and 19.

Google News — Matcha / Tea Industry · 2026-09-23

【濃厚抹茶スイーツ】2時間で1120個売れたお取り寄せ抹茶スイーツブランドからコラボどら焼きが登場！人気マドレーヌとのセットも販売 | 合同会社firstfanのプレスリリース - PR TIMES

Photograph: Google News — Matcha / Tea Industry

Original ↗

Key points

MAMIDORI × dorayaki specialist Inome collaboration marks first co-branded sweet for the Kyoto matcha brand
Limited dorayaki set sold out; single dorayaki and dorayaki–madeleine bundles remain available at ¥2,400–¥4,400
Nagoya event generated 1,120 sales in 2 hours, demonstrating consumer demand for premium matcha confectionery
Brand positions matcha-driven confectionery as gateway to broader matcha consumption and tea-farmer support

Read the full article at the source ↗

You're reading the free briefing — upgrade to unlock every story and read any full article in English, one click.

About this article

The numbers

Units sold at Nagoya event in 2 hours: 1,120個 Dorayaki & madeleine set price: ¥4,400 Dorayaki set (3 pieces) price: ¥2,400 Matcha powder included with set: 15g

What they said

“Increasing the number of matcha lovers in Japan”

日本の抹茶好きを増やすこと

“If more people in Japan become interested in matcha, the public will focus more on problems the tea industry faces, such as the succession crisis among tea farmers”

抹茶に関心がある人が日本で増えれば、茶農家さんの後継者問題など、お茶業界が抱える問題にも世間がよりフォーカスするようになると考えています