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Kagoshima Matcha Tasting Introduces Prefectural Product to Foreign Residents

Ikeda Seicha, a Kagoshima matcha exporter, held a tasting event on September 9 for 14 foreign residents including ALTs and international exchange staff from six countries. Participants sampled six matcha varieties prepared as thin tea and lattes, representing different production methods and harvest timing. The company aims to leverage participants' return home to promote Kagoshima matcha, which holds Japan's largest tea production volume.

Kagoshima Matcha Tasting Introduces Prefectural Product to Foreign Residents
Photograph: Minami-Nippon Shimbun — Tea / Kagoshima

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Key points
  • Ikeda Seicha organized its first matcha tasting for overseas audiences, targeting foreign language instructors and diplo…
  • Six matcha varieties showcased, differentiated by production method and harvest season; served as both traditional thin…
  • Kagoshima produces Japan's largest volume of tea; company positioning matcha lattes as accessible entry point for export…
  • Participants from six countries tasted matcha for first time; positive feedback on latte's mild, drinkable character sug…

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About this article

The numbers
Participants: 14 people Countries represented: 6 Matcha varieties sampled: 6種類
What they said
“We hope to first introduce people to Kagoshima matcha, then have them promote it when they return home.”
まずは鹿児島の抹茶を知ってもらい、帰国後のPRにつながればありがたい
“It was my first matcha. The latte had a gentle, easy-to-drink flavor.”
抹茶は初めて。ラテがやさしい味で飲みやすかった
📍 Kagoshima Market & TradeMatcha
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