News article
What if the matcha bubble bursts? Behind the boom — tea-manufacturing closures and a successor shortage, too
Behind the matcha boom lurk fears of a bursting bubble, shuttering tea makers, and a deepening shortage of successors.
抹茶バブルがはじけたら？ブームの陰で…製茶業の廃業や後継者不足も - 朝日新聞
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About this article
The numbers
Tea-processing sector closures in 2025: 13 cases
What they said
“What happens if the matcha bubble bursts?”
抹茶バブルがはじけたら？
“In the shadow of the boom… tea-manufacturing closures and a successor shortage, too.”
ブームの陰で…製茶業の廃業や後継者不足も
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