News article
Shizuoka reclaims first-flush production lead after two years as matcha shift accelerates amid global demand
Shizuoka Prefecture regained the top ranking in first-flush tea (荒茶) production this year for the first time in two years, according to MAFF crop statistics. The turnaround reflects a broad shift from sencha to tencha—the leaf used to produce matcha—driven by expanding domestic and overseas matcha demand. Growers including a 73-year-old farmer near Shizuoka City are reducing sencha acreage and expanding tencha cultivation to stabilize income.
Key points
- Shizuoka reclaimed #1 ranking in first-flush production after losing ground to Kagoshima for two consecutive years.
- Producers are shifting planted area from sencha to tencha as matcha demand grows both domestically and internationally.
- Global matcha boom is driving supply constraints; growers cite tencha as essential to income stability.
- Individual farmer example: reducing sencha from 180 ares to 120 ares; expanding tencha from 25 to 85 ares.
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The numbers
Farmer's total tea field area: 約205アール
Previous sencha cultivation area: 180アール
Previous tencha cultivation area: 25アール
New sencha cultivation area: 120アール
What they said
“Tencha has become essential to stable income.”
今やてん茶は収入の安定に欠かせない
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