News article
Suzuyo Shoji invests in Blue Farm to secure organic matcha supply
Suzuyo Shoji, a Shizuoka logistics and trading company, has invested in Blue Farm, which operates MatchaaS (organic JAS-certified matcha supply) and ChaaS (organic tea subscription service). Blue Farm plans to expand certified organic tea acreage from the current 5 ha to 150 ha by 2028—a 30-fold increase—leveraging Suzuyo's distribution network and logistics. The move addresses a structural matcha shortage amid surging overseas demand and rising tencha prices.
鈴与商事、Blue Farmに出資 有機抹茶の安定供給へ茶畑確保 - 日本食糧新聞・電子版
Key points
- Suzuyo Shoji invests in Blue Farm to expand organic JAS-certified matcha supply chain.
- Blue Farm targets 150 ha of certified organic tea by 2028, up from 5 ha currently.
- Matcha faces chronic supply shortages despite explosive overseas demand growth.
- MatchaaS and ChaaS models link supply security to subscription and B2B partnerships.
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About this article
The numbers
Current organic tea acreage: 5 ha
Target organic tea acreage by 2028: 150 ha
What they said
“Matcha demand from overseas is surging rapidly as a beverage and food ingredient, while supply shortages are chronic.”
抹茶は飲料・食品原料として海外需要が急拡大する一方、供給不足が慢性化
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