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Kyoto Regional Fair Debuts Matcha Sweets at Yonago Department Store

A Kyoto-themed regional fair opened September 2 at JU Yonago Takashimaya in Tottori prefecture, featuring 32 popular Kyoto food and cultural shops. The event highlights matcha sweets gaining domestic and overseas popularity, including a new SNS-trending shop offering matcha-based mont-blanc potato dumplings with Uji matcha and chestnut cream. Geisha performed traditional dance on opening day to promote Kyoto's food culture and heritage.

Kyoto Regional Fair Debuts Matcha Sweets at Yonago Department Store
Photograph: Google News — Overseas / Boom
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Key points
  • Kyoto regional fair at JU Yonago Takashimaya (Sept 2–8) features 32 shops selling food and cultural goods.
  • New matcha dessert vendor at fair offers mont-blanc potato dumplings with Uji matcha, gaining SNS popularity.
  • Matcha sweets highlighted as domestically and internationally trending category within Kyoto food offerings.
  • Event emphasizes Kyoto's traditional food culture and heritage tourism appeal through geisha performance and participati…

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What they said
“Kyoto is known for matcha and confectionery, so I hope visitors feel at least a little bit of Kyoto here.”
京都といえばお抹茶とかお菓子がけっこういっぱいあるので、京都を少しでも感じていただければいいな
“The visual presentation alone is like art. Of course, the taste increases in appeal when you eat it.”
まず、目で見ていただけるっていうところ芸術のような気がする。もちろん頂いてもさらにおいしさが増してくる
📍 Kyoto & Uji📍 Northern Japan Market & TradeMatchaCulture & Travel
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