News article
First Mino Ibi Matcha Sweets Contest Held in Gifu Prefecture
Gifu Prefecture held its first matcha sweets contest on 1 December, with 50 local pastry chefs submitting 50 entries using the regional "Mino Ibi Matcha" brand. Organized by JA Zennoh Gifu and the Gifu Confectioners Association to boost awareness and demand for the tencha-derived product, the contest judged entries on taste, appearance, aroma, texture, and repeat appeal. The inaugural grand prize went to patisserie Roi et Reine in Ōgaki for "Cacaoll Mino Ibi Matcha," a fluffy…
初の栄冠はどの逸品？ 岐阜県内のパティシエが挑む「美濃いび抹茶スイーツコンテスト」（ぎふチャンDIGITAL） - Yahoo!ニュース
Key points
- First official Mino Ibi Matcha sweets contest held in Gifu; 50 pastry chefs competed with 50 entries
- Contest organized by JA Zennoh Gifu and Gifu Confectioners Association to expand regional matcha brand awareness
- Mino Ibi Matcha sourced from first-flush tencha cultivated in Ibi County, ground to signature deep-green powder
- Grand prize winner: Cacaoll Mino Ibi Matcha by Roi et Reine (Ōgaki), marketed as gluten-free with rare sugar sweetener
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About this article
The numbers
Participating pastry chefs: 50 people
Contest entries submitted: 50点
Grand prize product retail price: ¥370
What they said
“We found it genuinely difficult to choose—there were so many delicious entries. We saw that matcha can be flavored in many different ways and has diverse applications.”
おいしいものがいっぱいなので、なかなか選べないなっていうのが正直な感想です。抹茶でもいろいろな味付けができるんだなっていうことがわかって、いろいろな使い道があるんだなと感じました
“I want many people to enjoy our local Ibi matcha. Because this baked good is gluten-free and uses rare sugar, I believe it can reach a wide audience—I hope you'll try it.”
地元のいび抹茶をたくさんの方に楽しんでいただきたいということと、焼き菓子ですけどグルテンフリーであったり、アルロース希少糖も使っていますので、たくさんの方に食べていただけると思いますので、ぜひ召し上がっていただきたいです
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