News article
Gifu launches baked goods contest to boost demand for Mino Ibi matcha
Gifu prefecture held its first baked goods competition featuring Mino Ibi matcha, a regional brand produced in Ibigawa and Ikeda towns, to expand demand for the product. The contest showcases local matcha's application beyond traditional preparation, aiming to build market awareness among confectioners and consumers.
需要拡大へ 「美濃いび抹茶」使った焼き菓子コンテスト 岐阜 - NHKニュース
Key points
- First regional baking contest for Mino Ibi matcha held in Gifu City to drive demand expansion
- Mino Ibi matcha is produced in Ibigawa and Ikeda towns as a designated regional brand
- Contest format targets baked goods as a growth channel for matcha commercialization
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