Website update
Matcha Lab opens drink-focused Nishio matcha specialty outlet in Minoo, introducing brand's first beverage size range
Matcha Lab, a Nishio matcha sweets brand operated by REDIO, opens its seventh location and second Osaka outlet on September 2, 2026, at Minoo Queues Mall. The new format prioritizes drinks with a debut size range (S/M/L) across 13 flagship beverages, responding to customer demand for portion flexibility; the flagship matcha straight sells at ¥600/650/700 depending on size. The location's transit-adjacent setting drives a takeout-focused menu, though 16 seats accommodate desse…
【2026年9月2日オープン】西尾抹茶専門ブランド「抹茶ラボ」、ブランド初のドリンクサイズ展開を導入した新店舗をみのおキューズモールに出店
Key points
- Matcha Lab debuts first-ever beverage size range (S/M/L) across 13 core drinks, priced to reflect portion choice
- Seven permanent outlets; new Minoo location is second in Osaka, tailored for train-station commuter traffic
- Nishio matcha sourced from MAFF award-winning tea garden; three gelato intensities showcase terroir variation
- Drink-led format reflects location strategy; 16 seats reserve capacity for signature mont blanc and desserts
- Franchise model expanding into Kanto, Kansai, and Fukuoka with flexible retail footprints
Read the full article at the source ↗
You're reading the free briefing — upgrade to unlock every story and read any full article in English, one click.
About this article
The numbers
Matcha straight (size M): ¥650
Matcha straight (size S): ¥600
Matcha straight (size L): ¥700
Matcha mont blanc (regular price): ¥1,000
What they said
“Customer needs ranging from 'I want to drink a little less' to 'I want to drink more'”
「もう少し軽く飲みたい」「たっぷり飲みたい」といったお客様一人ひとりのニーズ
“Nishio is known as one of Japan's leading matcha-producing regions; we source our matcha from a tea garden awarded the Minister of Agriculture, Forestry and Fisheries Prize”
西尾は全国有数の抹茶生産地として知られ、当ブランドでは農林水産大臣賞を受賞した茶園から抹茶を仕入れています。
Unlock every story on Matcha Wire.
All articles open, plus read any full article in English in
one click — $75/mo, cancel anytime.
See what you get →
Comments
Create a free account or sign in to join the conversation.
Be the first to comment.