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MATCHAMON opens new Shimokitazawa location as global matcha brand expands
MATCHAMON, a Japan-based matcha brand positioning itself around single-origin sourcing and terroir, opened a new location in Tokyo's Shimokitazawa on September 4, 2026. The shop emphasizes matcha as culture rather than flavor, offering single-origin varieties sourced primarily from Kagoshima alongside seasonal drinks and food items. The brand uses only Japanese matcha meeting international quality standards and sources directly from organic producers.
【MATCHAMON】日本発のグローバル抹茶ブランド「MATCHAMON」、下北沢に新店舗をオープン
Key points
- MATCHAMON frames matcha as 'third wave' category, emphasizing origin, variety, and production story over flavor applicat…
- New Shimokitazawa flagship combines matcha with local arts and culture; plans artist collaborations and exhibitions
- Single-origin matcha available for comparison tasting, modeled on coffee and wine selection practices
- Brand sources exclusively from Kagoshima and central regions; Okumidori forms base of house blend
- Franchise recruitment underway domestically and internationally
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What they said
“We champion the 'third wave of matcha,' positioning matcha as a culture to be enjoyed, not merely a flavor”
抹茶を単なるフレーバーではなく、一つの文化として楽しむ「抹茶のサードウェーブ」を掲げ
“We propose a culture of selecting tea leaves like coffee or wine, allowing guests to appreciate the distinct aromas, umami, and finish that vary by variety and producer”
品種や生産者によって異なる香りや旨味、余韻を楽しめるよう、コーヒーやワインのように茶葉を選択できる文化を提案しています
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