News article
Korean green tea exports surge 45% on global matcha boom; Jeju Island region seeks brand lift
South Korean green tea exports, including matcha, jumped 45% year-on-year in 2025 to reach a record 8.66 million dollars (approximately 1.3 billion yen), according to the Korea Trade Association. Jeju Island in the south, Korea's largest tea-producing region, is capitalizing on the global matcha boom with a mass-production strategy that differs from the craft-focused approaches of China and Japan.
韓国の緑茶輸出額、抹茶ブームで増加 産地・済州島ブランドを振興 - 日本経済新聞
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- Korean green tea exports rose 45% YoY in 2025 to 8.66 million dollars, an all-time high.
- Jeju Island is Korea's dominant tea region and is actively developing its brand amid global matcha demand.
- Korea's production model emphasizes volume over the traditional craft methods used in competing tea nations.
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