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Saint-Germain launches matcha fresh doughnut using Morihan's Uji matcha
The bakery chain Saint-Germain will launch a fresh doughnut filled with matcha cream made from Uji matcha sourced from Morihan, a Kyoto tea merchant founded in 1836, starting September 1, 2026. The doughnut combines domestic-wheat sponge cake with rich matcha cream said to deliver the traditional flavor profile of Morihan's stone-ground tea.
【サンジェルマン】天保七年創業・京都『森半』の宇治抹茶を使用。極上の口どけと濃厚な風味が広がる「宇治抹茶 生ドーナツ」が9/1(火)より新登場！
Key points
- Morihan matcha, from a Kyoto house established 1836, featured in a commercial bakery product.
- Saint-Germain operates 50+ locations across Japan; product launches in select stores with potential regional variation.
- Fresh doughnut format uses domestic wheat and positions matcha as a premium flavor—not a mass-market novelty.
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What they said
“Tea masters select leaves carefully; we remain committed to high-quality Japanese tea production through adoption of new techniques.”
茶師により厳選された茶葉、積極的な新技術の導入など常に高い品質の日本茶づくりに専念しております。
“Matcha finished using traditional methods refined over centuries is marked by smooth umami and the deep aroma inherent to matcha.”
長い歴史の中で培われた伝統の技術で仕上げられた抹茶は、まろやかな旨みと、抹茶本来の濃厚な香りが特徴。
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