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Ise Tea a Prefecture Asset, Says Tea Instructor Leader Takase Koji of Matsusaka

Takase Koji, 90, a Japan Tea Instructor Leader in Matsusaka, Mie Prefecture, has dedicated decades to promoting Ise tea, the region's signature product. Born in the former Iinан town (now Matsusaka), a tea-growing district with roots in the Edo period, Takase worked at the prefectural agricultural technology center's tea division and later as executive director of the Mie Tea Industry Council. In 2003, he led the creation of guidelines that defined Ise tea as naturally produc…

Ise Tea a Prefecture Asset, Says Tea Instructor Leader Takase Koji of Matsusaka
Photograph: Chunichi Shimbun — Tea / Nishio Aichi

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Key points
  • Takase Koji, 90, a tea instructor leader, has worked for decades on Ise tea promotion and research through prefectural i…
  • In 2003, he led creation of Ise tea guidelines establishing production within Mie without additives, securing regional b…
  • Takase served as executive director of Mie Tea Industry Council (1999–2008) and continues advocating Ise tea as a prefec…
  • Born in a Edo-period tea-producing family, he views Ise tea as vital heritage worth reviving to historical prominence.

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What they said
“Ise tea is a treasure the prefecture should be proud of. I want to revive it to its former prominence no matter what.”
三重県が誇るべき財産。何としてでもかつてのように盛り上げたい
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