News article
Shizuoka Pursues Tea Tourism to Attract Inbound Visitors Amid Global Matcha Boom
Shizuoka City is developing "tea tourism" as an inbound strategy, capitalizing on surging overseas matcha demand and export growth. Tea farms like Moriuchi Tea Farm, which cultivates 20 varieties including Yabukita and Saemidori across 3 hectares, now attract roughly 500 annual visitors, 90% international. The initiative, formally launched two years ago, invites overseas visitors to experience tea cultivation and production firsthand, with Canadian agricultural students among…
海外の抹茶ブームを背景にインバウンド客を呼び込もう！ 静岡市の「お茶ツーリズム」とは？（静岡朝日テレビ） - Yahoo!ニュース
Key points
- Shizuoka launched formal tea-tourism program 2 years ago; Moriuchi farm now hosts ~500 annual visitors, 90% inbound
- Moriuchi Tea Farm cultivates 20 tea varieties on 3 hectares, including Yabukita and Saemidori
- Global matcha boom driving both export growth and overseas visitor interest in Japanese tea production
- Visitor experiences include tea-field tours, fresh-leaf observation, and hands-on cultivation learning
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About this article
The numbers
Tea varieties cultivated at Moriuchi farm: 20種類
Farm area: 3 hectares
Annual visitors to Moriuchi farm: ~500 people
Inbound visitors as share of total: 90%
What they said
“It's interesting to see Japan's agricultural system, especially Shizuoka's. I love tea and drink it often in Canada. I especially love matcha, so seeing the cultivation methods for making so many tea varieties is amazing.”
日本、特に静岡の農業のシステムを見られるのは面白いね。私はお茶が大好きで、カナダでもよく飲んでいるの。特に抹茶が大好きだから、いろんな種類のお茶を作るための栽培方法を見られるのは最高ね
“It's quite popular.”
かなり人気よ
“The aroma here is remarkably fresh. That's why I understand why tea is grown in the mountains.”
ここはすごくさわやかな香りがする。それでなぜ山でお茶を育てるのかが分かったよ
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