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Sunny Apricot expands matcha reach from home to professional kitchen with starter-set lineup and Restaurant Cache-Cache partnership

Sunny Apricot, a Miyagi-based matcha company founded in January 2025 by a former civil servant, is releasing Premium Grade and Select Grade versions of its home matcha starter sets in August 2026, following strong sales of its entry-level Barista Grade set. Each set includes organic JAS-certified matcha from a Kyoto producer and a lacquered shaker, designed to eliminate barriers to daily matcha use. The company has also begun supplying confectionery-grade matcha to Restaurant…

Sunny Apricot expands matcha reach from home to professional kitchen with starter-set lineup and Restaurant Cache-Cache partnership
Photograph: PR TIMES — Matcha
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Key points
  • Three-tier matcha starter sets (Barista, Select, Premium grades) sold via EC; each includes 30g organic JAS matcha and l…
  • Barista Grade set achieved market validation with 11-second preparation time using water and shaker
  • Confectionery-grade matcha supply deal with Gault&Millau-listed Restaurant Cache-Cache; matcha products also stocked at…
  • Makuake crowdfunding campaign (March–April 2026) pairing organic matcha with Miyagi regional fruit jams exceeded target…
  • Regional sourcing model: partnerships with Yamamoto-town strawberry and Rifu-town pear producers; kitchen-car retail cha…

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The numbers
Makuake crowdfunding target achievement: 569% Matcha per starter set: 30g Barista Grade preparation time: 約11秒 Cache-Cache Gault&Millau consecutive listings: 4年
What they said
“Without needing a whisk or bowl, customers can freely enjoy matcha lattes, matcha water, and sweets tailored to preference and occasion.”
茶筅や抹茶碗をそろえなくても、抹茶ラテ、抹茶水、スイーツなど、好みや場面に合わせて自由に楽しめます。
“Our priority is creating an environment where people can easily and continuously enjoy a delicious cup first.”
まずはおいしい一杯を気軽に続けられる環境をつくることを指します。
“We aim to deliver not only ingredient quality but also the maker's story and regional narrative, using matcha as an entry point to showcase Miyagi's appeal.”
素材のおいしさだけでなく、作り手の背景や地域の物語まで届ける商品・イベントを企画し、抹茶を一つの入口として宮城の良さをさらに知っていただきたい。
📍 Northern Japan Market & TradeMatcha
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