News article
New Tea Season Arrives in Uji: Families Experience Hachijūhachi-ya Tea Picking
Uji, Kyoto's celebrated tea region, kicked off its 2025 new-tea season on hachijūhachi-ya (the 88th day after spring equinox) with a public leaf-picking festival. Young tea pickers and parents harvested fresh spring buds under ideal conditions—no frost damage reported. Organizers doubled capacity to 888 participants (from 500) to accommodate holiday-week demand, adding brewing and hand-rolling demonstrations to reinforce consumer engagement ahead of the market's peak selling…
宇治に「新茶シーズン」到来 八十八夜の新芽摘み、親子ら体験 - 山陽新聞
Key points
- First-flush bud growth on track with zero frost damage in Uji
- Organizers expanded event capacity 78% (500→888) due to holiday timing
- Educational components (brewing demos, hand-rolling) reinforce brand narrative around terroir and craft
- Consumer participation signals healthy domestic demand as new-tea season opens
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About this article
The numbers
Event capacity increase: 500 → 888 participants
What they said
“It was fun to pick while learning to tell the difference between firm and soft leaves”
固い葉と柔らかい葉を見分けながら摘むのが楽しかった
“Fresh-bud growth is on track with no frost damage”
新芽の生育は霜の害もなく順調
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