News article
Shizuoka's Blue Farm begins stable matcha supply; offers dedicated tea gardens to companies
Blue Farm, a Hamamatsu startup, has begun supplying matcha to overseas companies through a subscription model, leveraging tea gardens in mountainous Shizuoka regions. The move targets the expanding global matcha market and positions matcha as a core business pillar alongside its existing green-tea-as-a-service (ChaaS) offering launched in 2025. The company aims to ensure stable supply chains for international matcha demand.
静岡･ブルーファーム、抹茶を安定供給 企業などに専用の茶園提供 - 日本経済新聞
Only the free preview of this article could be fetched — the full text is behind Google News — Matcha / Tea Industry's paywall. Read the original ↗
- Blue Farm (founded 2021) launches matcha supply targeting overseas corporate clients via subscription model.
- Company combines matcha production/processing with garden-as-a-service model for stable, traceable supply.
- ChaaS green-tea subscription service rolled out in 2025; matcha now a strategic growth pillar.
- Mountainous Shizuoka terroir leveraged for production, positioning farm-to-corporate supply transparency.
Read the full article at the source ↗
You're reading the free briefing — upgrade to unlock every story and read any full article in English, one click.
Comments
Create a free account or sign in to join the conversation.
Be the first to comment.