News article
Boarding-pass-shaped tea bags popular as promotional items at Kagoshima Airport Building; collaboration with local Imamura Tea Garden and designer from the prefecture
Kagoshima Airport Building is promoting local organic sencha via novelty boarding-pass-shaped tea bags containing a single packet of locally-produced leaf. The campaign pairs inbound tourism marketing with sales promotion for Kagoshima tea, Japan's largest raw-tea producer by volume. The initiative debuted at Roots Asia, an annual global aviation-industry trade show, and gained traction at last year's Perth venue.
搭乗券形のティーバッグ…鹿児島空港ビルの販促品好評 地元の今村茶園と協働 県出身デザイナー協力 - 南日本新聞
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- Boarding-pass tea bags merchandise local organic sencha; designed by Kagoshima-based designer.
- Kagoshima Airport Building uses promotional items to drive both tourism and tea sales.
- Campaign launched at Roots Asia, a global annual aviation trade conference.
- Kagoshima holds Japan's top position in crude-tea (raw-tea) production volume.
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